With the growing social media trend and many individuals now making a living off of their social media accounts and content, Instagram photos editing has become a major topic of conversation. And the need for Instagram Photoshop skills has sky-rocketed. But not everyone has the money to pay some Instagram marketing or PR firm to edit and manage our Instagram posts, so let’s dive into the basics of making your Instagram account a success.
Instagram Photos Editing & Story Highlights
Even if you can’t be bothered with editing your Instagram photos, you don’t really have a choice when it comes to Instagram Story Highlights. As the popularity of Stories grows, your Highlights essentially are your first impression. If you’re a business or a brand, this is where your CI colours and brand identity plays a massive role. Consistency is key when it comes to your look and feel. But while you might be limited in terms of colour scheme and font, don’t be scared to play around with things such as Instagram icons to see what gets the most engagement.
Instagram Sizing Cheat Sheet
There is nothing more annoying than trying to figure out the various dimensions for each social media platform. From profile pics and post photos to Stories, it would be one hop from crazy town to remember each and every one. So let’s help you out with at least one of these social media platforms, our favourite – Instagram. Your Instagram profile pic should be 110 x 110 pixels, Instagram photo dimensions are 1080 x 1350 pixels and Instagram Story dimensions are 1080 x 1920 pixels. If you still think pixels might be the little fairy that was accompanying Peter Pan, it’s probably best if you size your images in Photoshop or Canva where you don’t really need to understand WHAT a pixel is to simply customise your image size according to it.
The Tips of the Trade of Instagram Photos Editing
When it comes to Instagram photos editing there are a few simple rules of thumb to follow: start with a quality image, adjust the sharpness, adjust the exposure and, use the crop tool to fix your composition, adjust the white balance and adjust the vibrancy and saturation.
Don’t Let Doubt Stop You
We all know it can be daunting to try something new – especially if it’s in the public eye. But remember; the more you practice your Instagram editing skills, the more you will boost self-confidence and encourage yourself to expand on your knowledge and try even more new things. There are a few ways to boost confidence in your skills: ask for the advice and guidance of a mentor (nothing will give you more confidence than those who’ve gone before), compare your work to industry standards (by comparing your work to similar work out there, you will be able to play a bit of spot-the-not and improve your skills.
Is Instagram Photos Editing Really Necessary?
Will Anna Wintour be at fashion week? As much as we scream the importance of authenticity from the roof, first impressions (and each and every one after that, to be honest) count. We have been blasted and indoctrinated by “fake” for decades now. As noble as the notion is, nobody is going to be looking at your off-centre bathroom mirror selfie. We’re not in 1990 anymore. So if you want to stay on-trend, editing is the way to go.